Design direction
Focused 60–90 minute sessions to review concepts, refine a collection or brand direction, and give your team clear next steps.
Creative leadershipProduct innovationMontreal
01 / Profile
An award-winning industrial designer and product leader with 12+ years turning ambitious ideas into products people can hold, use and love.
My work spans toys, fashion accessories, retail, branded environments and public play. I move comfortably between creative vision and commercial reality—building assortments, guiding design systems and aligning multidisciplinary teams from concept to launch.
Today at Battat, I am a Senior Product Designer for Our Generation and LullaBaby. I bring a global perspective, deep manufacturing fluency and a leadership style grounded in curiosity, clarity and momentum.
What I bring
01Creative direction
02Product strategy
03Industrial design
04Toy development
05Brand storytelling
06Team leadership
07Global manufacturing
08Trend & market insight
02 / Consulting
Focused support,
from idea to shelf.
Product & toy design
Concept development, experience mapping, aesthetics, materials and details for toys, children’s products and lifestyle accessories.
Sketch to shelf
Design specifications, supplier feedback and cost-aware development support that protects the creative vision, timeline and production reality.
03 / Experience
Selected
experience
Senior Product Designer · Our Generation & LullaBaby
Designing and developing doll products across two beloved play brands—from early concept, sculpt and storytelling through materials, mechanisms, packaging and production. Partnering with cross-functional teams and global manufacturers to turn imaginative ideas into thoughtful, market-ready play experiences.
Head of Product / Senior Designer
Led handbags and fashion accessories for the North American market, shaping seasonal collections and brand direction. Connected market insight, stakeholder alignment and global manufacturing to deliver cohesive, trend-driven product assortments.
Head of Product Development
Refocused business and organizational challenges through product development and branding. Advanced Tracker, defined assortments for new airport and Quebec stores, and aligned manufacturers, purchasing, marketing and investors around future growth.
Lead Industrial Designer
Established an innovation-led design methodology and guided research, ideation, development and production improvement. Led the award-winning Explora Splashpad® Collection and Water Journey™ play elements for children ages two to five.
Industrial Designer
Developed products for global licensed brands including Barbie, Monster High, American Girl, WellieWishers and Teenage Mutant Ninja Turtles, collaborating with designers and engineers to bring products to market across North America and Europe.
Junior Industrial Designer
Created and pitched branded environments for exhibitions, retail, museums and interiors. Worked across sales, accounts and project delivery for clients including Samsung, Choice Properties, Tyco and Velux.
04 / Recognition
Design with
measurable impact.
12th International Design Awards
Four Bronze awards for Water Journey™ across Children Products, Toddler Products, Outdoor & Leisure Fun Games, and Design for Social Impact.
11th International Design Awards
Gold in Leisure Games & Fun and Silver in Design for Social Impact for the Explora collection.
Education & development
Bachelor’s · Industrial Design
UPB
Diploma · Product Design
Dawson College · Montreal
UI/UX Specialization
California Institute of the Arts
Selected training
IDEO Design Thinking · Advanced SolidWorks Modeling & Surfaces
Spanish · NativeEnglish · FluentFrench · Intermediate
05 / Brands & market reach
Trusted across
play, fashion & travel.
My work has contributed to recognized brands, licensed properties and products reaching major retailers across North America.
Mattel · MEGA Construx
Product development across American Girl and licensed properties including Monster High and Barbie.
Battat · Make It Real
Children’s products and play experiences, with Battat products sold through major retailers including Target and Walmart.
ALDO
Handbag and fashion-accessory collections developed for the North American market.
Tracker
Product strategy, assortment development and brand evolution for the Canadian travel market.
Plus additional collaborations across toys, accessories, public play and branded experiences.